[Extract from a Q&A Interview by Chuck Frey with Jamie Nast]
Jamie Nast, author of the popular book Idea Mapping and the Idea Mapping Success Blog, is one of the most world’s most prolific trainers and speakers on the topic of visual mapping. In this interview, she explains why it’s critical that executives learn to express their ideas visually, using hand-drawn idea maps and mind mapping software, and the risks of not doing so.
When I prepare for these Q&A interviews, I take great care to craft questions that will be informative to you, the reader, and which highlight the interviewee’s unique strengths and will draw out some interesting insights. When it all comes together, it’s a beautiful thing. This is one of those interviews, where Jamie took the questions I gave her and used them to hit a “home run!”
Chuck Frey: You conduct workshops on idea mapping on a regular basis. What are the most common misconceptions that attendees have about idea mapping?
Jamie Nast: I think there are several:
- Idea Mapping is a right-brain skill. No, idea mapping is a whole-brain skill that leverages the natural way the brain associates information.
Full Q & A Interview on Chuck Frey’s blog
Jamie is visiting the UK in October to conduct a 2 day Idea Mapping Workshop. See you there?

Posted by Kaye Nightingale