Pink for a Girl and Blue for a Boy …

Pink for a Girl and Blue for a Boy … and it’s all down to Evolution

[article by Martin Wainwright, The Guardian]

“Women’s fondness for the colour pink is so deeply embedded that it may have been shaped by evolutionary history, according to scientists whose study of colour preferences is published today.

Rather than marking a girlie approach to home decoration or cake-icing, the trait’s roots are more likely to lie in the struggle to find food in hunter-gatherer days, the researchers suggested.

Prehistoric women who zeroed in on red-coloured fruit would have been the star equivalents of male animal-slayers, according to two British neuroscientists, who have found a consistent liking for pink in surveys of women volunteers.”

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Full article available:  http://www.guardian.co.uk/science/2007/aug/21/sciencenews.fashion

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