Chuck Frey’s Research & Reports

September 1, 2008

Chuck Frey (author of The Mind Mapping Software Blog) has created a valuable resource containing various Research & Reports which I highly recommend you visit.  It contains surveys, reports and eBooks available for download.


Web-based mind mapping applications

Benefits of mind mapping software

Applications of mind mapping software


A comparison of the major web-based software applications

8 Ways to Improve Your Mind Maps

10 Mistakes to Avoid with Mind Mapping Software


Power Tips & Strategies for Mind Mapping Software

The Mind Mapping Manifesto


I reviewed “Power Tips & Strategies for Mind Mapping Software” in October 2007.


Learn to think visually – or else

August 27, 2008

[Extract from a Q&A Interview by Chuck Frey with Jamie Nast]

Jamie Nast, author of the popular book Idea Mapping and the Idea Mapping Success Blog, is one of the most world’s most prolific trainers and speakers on the topic of visual mapping. In this interview, she explains why it’s critical that executives learn to express their ideas visually, using hand-drawn idea maps and mind mapping software, and the risks of not doing so.

When I prepare for these Q&A interviews, I take great care to craft questions that will be informative to you, the reader, and which highlight the interviewee’s unique strengths and will draw out some interesting insights. When it all comes together, it’s a beautiful thing. This is one of those interviews, where Jamie took the questions I gave her and used them to hit a “home run!”

Chuck Frey: You conduct workshops on idea mapping on a regular basis. What are the most common misconceptions that attendees have about idea mapping?

Jamie Nast: I think there are several:

  • Idea Mapping is a right-brain skill.  No, idea mapping is a whole-brain skill that leverages the natural way the brain associates information.

Full Q & A Interview on Chuck Frey’s blog

Jamie is visiting the UK in October to conduct a 2 day Idea Mapping Workshop.  See you there?

Power Tips & Strategies for Mind Mapping Software

October 15, 2007

“How to get the most out of your mind mapping software – and supercharge your productivity in the process!” [ eBook by Chuck Frey]


“You’ve mastered the basics of your mind mapping software, but aren’t sure how to tap its full potential. Learn how to unlock its awesome power and become more efficient, organized and creative.

Power Tips & Strategies for Mind Mapping Software is an e-book that is designed to help you to take your visual mapping skills to the next level.

You’ll think better, improve your productivity, manage projects more efficiently, make better-informed decisions and communicate your ideas with greater impact.”


[Author: Chuck Frey]


Until a few months ago I was a linear, logical, analytical person who thought that mind mapping wasn’t for me.  What I have recently realised is that my subconscious objection was/is the term “mind mapping” and not the subject matter itself.  I have now discovered how much more efficient, effective and productive I am being by incorporating “idea mapping / information mapping” into my life.   Indeed the linear, logical, analytical side of me has been joined by the creative, imaginative, visionary side of me and the two sides are enjoying working together!  I have just finished reading this eBook by Chuck Frey which I highly recommend… here’s a summary of my thoughts:

Chapter 1 – An excellent collection of various applications that Mind Mapping can be used for with many links to additional resources that I might not have discovered for myself.

“A problem well-defined is a problem half solved. “

Chapter 2 – A very good collection of tips, including ideas from various contributors and, again, useful links to additional resources.

“Think of your Mind Map as a window on your thoughts, and ask yourself if this is what you want to say? Is this what you want people to hear?” [ William Read]

Chapter 3 – Great ideas from various collaborators, including Wallace Tait’s advice:  Don’t overwhelm others with mind maps

“If you present non-linear mind maps then, you may quickly overwhelm them… A better approach is to begin incorporating a few mind maps into your linear documents and presentations in a supporting role. Then, as your colleagues become accustomed to viewing and understanding information in non-linear mind maps, you can move your presentations and information sharing in this direction.”

Chapter 4 – Excellent interviews :

“Most executives who dare to try visual mapping software will find that they can exponentially enhance their abilities to manage information, especially in roles where clarity of communications is important.” [Wallace Tait] 

“I show people how to use technology to increase their productivity. This includes hardware, such as the Tablet PC, or software, link Lotus Notes and MindManager. I do much of this in the context of the GTD (David Allen’s Getting Things Done) methodology.” [Eric Mack]  

Chapter 5 – Ask the Experts – excellent advice from people with real insight into Mapping

A common mistake is to refer to your map as a “mind map” when showing it to other people. Emphasising the form over the content fosters exclusivity and makes it an easy target for objections. Always call your map “the financial analysis” or “the business plan”, or whatever its real purpose is.” [Nick Duffill]

“A map is done when it has met its purpose.” [Jamie Nast]

Chapter 6 – Resources – an excellent list of websites and other Resources.  

This eBook is an excellent collection of snippets of information mixed with practical insights from experienced business users … one of those very useful resources, written by someone who really understands the subject matter … and who knows other people who are worth talking (and listening) to … thought provoking and well worth the time to absorb the contents… 

For further information or to purchase a copy for yourself visit the following link: