Social Networks: Good for Business?

July 20, 2008

by Carrie-Ann Skinner, PC Advisor

Businesses are not making the most out of social networking technologies brought into the spotlight by sites such as Facebook and MySpace, according to analyst firm Gartner.

Gartner said the business potential of such sites was “largely untapped”, and the firm expects them to “become increasingly important to the competitiveness of large enterprises in the future”.

“Social networking software holds enormous potential for improving the management of large enterprises,” said Nick Ingelbrecht, research director at Gartner.

“However, work in this area is still immature and in the meantime enterprises should be aware of what is happening in the world of consumer social networking and implement appropriate usage policies for employees’ use of services such as Facebook and MySpace on company time.”

Full article at PC World Business Centre

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Facebook and MySpace hit by Zero-Day Flaw

February 2, 2008

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Exploit code affecting an unpatched flaw in an image uploader used by both Facebook and MySpace is circulating publicly, putting users of the social networking sites at risk, according to security researchers.

Social networking sites have exploded in popularity in recent months and have become accepted as business tools in some quarters, leading to security concerns.

In December, WorkLight released a tool designed to allow companies to provide employees with access to Facebook while ensuring the social network is run from behind secure corporate firewalls.

Earlier in 2007 Sophos found that Facebook users are too gullible in giving up personal information, making them targets for identity theft.

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Full article available from PC World online: – http://www.pcworld.com/article/id,142109-pg,1/article.html