Visual Mapping: a Systematic Framework …

August 18, 2008

… for Business Success


(Extract from an article on Mindjet’s website by By Arjen Ter Hoeve, Brian S. Friedlander, and Wallace Tait)

“Today’s businesses are driven by ideas, processes, and information more so than ever before. Take a good look at your company or organization: how are you capturing this important and crucial information? From our perspective, far too many organizations have simply failed to sufficiently develop systems that can clearly identify, track and monitor the “information economy” that resides within one’s own organization. There may be hundreds of documents scattered on network hard drives, but isn’t there a better way to manage these important processes? Ideas and information are the working capital of your company, shouldn’t we systematically access, control and update them?

The key to understanding the working capital of your organization requires that you understand the importance of the information economy, data banking and knowledge governance. Within our international consulting work, we realize the power of graphic frameworks for creating, managing, expressing and exchanging the essential information processes that make up corporate knowledge. And the genesis of effective visual mapping begins at a personal level with MindManager, a visual mapping software application, to help solve and communicate ideas more effectively and naturally.”

Full article available on Mindjet’s Website

Brian S. Friedlander (Assistive Technology) has organised a 2 day conference Intelligent Visual Mapping on 2 & 3 October 2008 in New Jersey, USA. 

Full details available


What’s in a name? Mind Mapping / Visual Mapping / Idea Mapping…Information Mapping?

October 18, 2007

Information Mapping?

I am in the process of launching a new business venture and intend to incorporate “mapping” workshops as part of the solutions available from January 2008.  I firmly believe that the TITLE of a workshop / eBook / seminar / press release etc really matters and I am therefore currently giving this considerable thought.

I personally don’t like the term “mind mapping” because, as a logical, linear, analytical person the term feels “alien” to me but it is a term which people know (eventhough many people pull a funny face when they hear the words) and more than once I have heard  “oh no, mind mapping is not for me; I like lists“.  So, clearly I want to avoid this term so as to not create an initial barrier.  What are my choices?


Idea Mapping … I really like this because it clearly conveys that I will be mapping my ideas.  The concepts within Jamie Nast’s excellent book are so important that I will always include them in the way that I use mapping and I urge you to discover what she has to say – you’ll find my review via this link:-


Visual Mapping … I really like this term because it conveys that I will be mapping visually so this makes me think of “maps” and flowcharts and diagrams of various types.   Please see my post about Wallace Tait’s excellent discussion on this topic.:-


However, although I really like both of the above terms, neither is exactly the message that I want to convey – and, afterall, I want these workshops / seminars to have my stamp on them …

My focus will be on helping businesses to “get more done in less time” and therefore I feel the term “Information Mapping” better describes what I do. 

We are all bombarded with data and information all day long … and I am using mapping software to keep a track of what needs to be done and where I can find that particular piece of information when the time is right.  Furthermore, I am linking the mapping software (MindManager) to Microsoft Office (Outlook, Project etc) to enable me to be able to see the VISION whilst working on the DETAIL and, most importantly, using the map as a visual medium to enable others to see the WHAT, WHERE & WHEN.

I am therefore drawn to the term “information mapping” to describe what I will be doing.  

I would really appreciate some feedback to find out whether you agree that the term “mind mapping” can be a barrier to some people and whether you feel that  “information mapping” gets through that barrier for the purpose described above? 

A challenge to visual mapping software developers

October 17, 2007

Visual Mapping expert Wallace Tait has thrown down a challenge to the developers of mind mapping software; namely to expand mind mapping software to include concept mapping and flowcharting.  


Wallace Tait – Visual Mapper

As a consequence, I want to resolve “where does Microsoft Visio 2007 overlap with MindManager 7.0 Pro – what is missing in MindManager that Visio does better and vice versa? Does a business need both?”

I would love to hear from anyone who is using both Visio 2007 AND MindManager 7.0 Pro who could share any insights into the various overlaps / strengths / weaknesses of each package.

To put it bluntly, if a client said to me “I already use Visio 2007 why do I need MindManager 7.0 Pro?” (or vice versa), I want to be able to give them a useful insight / answer. Furthermore, I’d like to put the case to both software houses for the need for integration / overlap as appropriate.

Can you help? Do you already have this knowledge?

If you are using MindManager I would encourage you to join the NING forum where Wallace raised this discussion topic:-