The Future of Social Media Conference

August 13, 2008

The Future of Social Media Conference will take place on 28th October 2008 at Hilton Tower Bridge, London.

The Future of Social Media is the only event in 2008 that offers you:

… Industry leading visions from both the USA and the UK

… Real-world examples from digital marketers

… Case studies from global brands who have measurable social media benefit

… Facillitated networking opportunities amongst the world’s social media elite


Go Blog Wild

July 21, 2008

by Gail Dutton

Word-of-mouth has taken on a whole new meaning with the growth of the blogosphere, opening doors to both international and local markets. Blogs forge a personal connection with readers, adding local perspectives vital for successful international marketing. 

Blogs talk with customers, not at them,” says Chris Alden, CEO of Six Apart, an international developer of blogging tools. International companies therefore need in-country experts, or at least bloggers with significant experience there, to connect to local markets. For example, a U.S.-based law firm with offices in Germany should have a link to its blog on its main website, with one of its German attorneys blogging about new regulations and court decisions. The blog itself should have links to relevant German articles.

And companies in many countries should have region-specific blogs. An American winery that exports internationally, for instance, can have links to local sites discussing restaurants, food and wine pairings, and other related topics. Links drive traffic to your blog, Alden says, so “post as frequently as you have something new and useful to contribute.”
It’s not just the CEO or head of marketing who knows how to articulate a company’s vision, Alden points out. “Find a voice to match the enterprise,” he says.  Companies in multiple countries may have blog postings from multiple authors in those countries.


Gail Dutton is a freelance writer in Montesano, Washington, specializing in business and technology.

Social Networks: Good for Business?

July 20, 2008

by Carrie-Ann Skinner, PC Advisor

Businesses are not making the most out of social networking technologies brought into the spotlight by sites such as Facebook and MySpace, according to analyst firm Gartner.

Gartner said the business potential of such sites was “largely untapped”, and the firm expects them to “become increasingly important to the competitiveness of large enterprises in the future”.

“Social networking software holds enormous potential for improving the management of large enterprises,” said Nick Ingelbrecht, research director at Gartner.

“However, work in this area is still immature and in the meantime enterprises should be aware of what is happening in the world of consumer social networking and implement appropriate usage policies for employees’ use of services such as Facebook and MySpace on company time.”

Full article at PC World Business Centre

Web 2.0 and HR: a discussion paper

July 9, 2008

CIPD’s magazine “People Management” (10 July) has a short article about the above discussion paper (by Graeme Martin, Martin Reddington and Mary Beth Kneafsey) which I think is well worth reading.

“This discussion paper has been written to encourage personal reflection and debate among the HR community about the way newer web-based technologies are influencing HR and people management. Although at an early stage, a family of powerful web-based technologies are being adopted by organisations to:

  • encourage greater collaboration
  • give customers and employees greater voice
  • help them learn about each other and, in an HR context, potential employees
  • share their knowledge and experiences.

Like every form of technology, however, there are unresolved issues, challenges and degrees of risk associated with each stage of the innovation process, which includes the adoption, diffusion and exploitation of Web 2.0 for both commercial and non-commercial ends. Perhaps more than any other managerial function, HR professionals need to be aware of these opportunities and challenges and be able to contribute effectively as members of a senior management team to policies on Web 2.0.”